// copy.jsx — all translatable strings for the marketing site. // Mounted as window.COPY before any component reads it. // // Conventions: // - The wordmark "Rýni" is a brand mark — never translated. // - Domain-of-art terms (FP&A, CFO, ERP, IFRS) stay in their native register. // // English is the only shipped locale today. The structure is preserved // so a `tr` block (or others) can be slotted in later without // component changes — see translation-template.csv at the repo root. window.COPY = { /* ────────────────────────────────────────────────────── */ en: { nav: { practice: 'Practice', scope: 'Scope', structure: 'Structure', boundaries: 'Remit', }, cta: { long: 'Request an assessment', short: 'Assess', }, hero: { eyebrow: 'Rýni · Fractional FP&A practice · Türkiye', h1a: 'Fractional FP&A and', h1b: 'financial systems architecture.', lead: 'Bridging the gap between basic bookkeeping and strategic financial leadership for multi-entity holding groups and scaling companies.', ctaA: 'Request an assessment', ctaB: 'How we work →', }, practice: { eyebrow: '§ The Practice', h2a: 'We serve two distinct,', h2b: 'high-complexity profiles.', lead: 'Each profile sits in the gap — too complex for off-the-shelf accounting software, not yet ready to support a full-time CFO and FP&A team.', items: [ { title: 'Scaling companies', lead: 'Post-revenue startups that have outgrown basic accounting software.', body: 'They require institutional-grade reporting, unit economic modeling, and data room preparation for their next funding round.', }, { title: 'Holding structures & family groups', lead: 'Multi-entity operations (3–15 entities) with consolidation needs.', body: 'Rigorous consolidation, automated ledger management, and unified performance tracking across the group.', }, ], credibilityEyebrow: '§ Credibility', credibility: 'Our partners hold advanced finance degrees from top universities and bring senior-level group FP&A experience. We build automated data pipelines to replace manual Excel work, and we work directly with senior leadership — not through layers.', }, approach: { eyebrow: '§ Engagement Scope', h2: 'We do not do daily bookkeeping or tax compliance.', lead: 'We sit on top of your data to provide strategic clarity. A standard engagement includes:', steps: [ { n: 'I', title: 'Financial data infrastructure', weeks: 'Foundation', body: 'Parsing fragmented ledger data and automating pipelines for clean, rapid month-end closes.' }, { n: 'II', title: 'Historical reporting', weeks: 'Cadence', body: 'Delivery of consolidated, IFRS-compliant management dashboards — P&L, Balance Sheet, Cash Flow. Ad-hoc views on request: AR aging, vendor concentration, customer cohorts.' }, { n: 'III', title: 'Strategic runway engineering', weeks: 'Outlook', body: 'Rolling 13-week cash flow forecasting, refreshed weekly. Budget-vs-actual variance and runway sensitivity, delivered with each close.' }, ], }, caseStudy: { eyebrow: '§ Systems Infrastructure', headline: 'We engineer automated data pipelines to bypass manual financial consolidation.', body: 'Our architecture systematically ingests and parses fragmented ERP and banking data, translating raw ledgers directly into unified management models. This infrastructure eliminates operational latency and guarantees absolute precision in the month-end close.', rows: [ { l: 'Ingestion', v: 'ERP', d: 'Multi-source, multi-entity feeds' }, { l: 'Parsing', v: 'Automated', d: 'Fragmented ledgers, unified schema' }, { l: 'Translation', v: 'Direct', d: 'Raw entries → management models' }, { l: 'Latency', v: 'Zero', d: 'Real-time month-end posture' }, ], }, pricing: { eyebrow: '§ Structure', h2: 'Retainer engagements are flat monthly fees.', lead: 'We capture the efficiency of our automated workflows rather than billing by the hour.', tiers: [ { name: 'Tier 1 · Core Visibility', from: 'Flat monthly', cadence: 'retainer', lead: 'Data pipeline setup, month-end close reporting, and 13-week cash flow maintenance.', includes: [ 'Automated data pipeline setup', 'Multi-entity consolidation', 'Consolidated month-end close', 'IFRS-compliant management dashboards', 'P&L, Balance Sheet, Cash Flow', '13-week cash flow maintenance', ], cta: 'Request an assessment', }, { name: 'Tier 2 · Strategic FP&A', from: 'Flat monthly', cadence: 'retainer', lead: 'All Tier 1 deliverables plus annual budgeting, BvA variance analysis, unit economic tracking, and board reporting.', includes: [ 'Tier 1, in full', 'Annual budgeting process', 'Budget-vs-Actual variance analysis', 'Unit economic tracking', 'Board reporting & narrative', 'Scenario planning, multi-variable', ], cta: 'Request an assessment', }, { name: 'Event-Driven Projects', from: 'Flat fee', cadence: 'per project', lead: 'VC due diligence preparation, data room construction, and financial modeling — scoped as dedicated projects.', includes: [ 'Series A / B diligence prep', 'Investor data room construction', 'Three-statement model build', 'Cohort & unit economics deep-dive', 'Narrative deck, board-ready', 'Fixed timeline, fixed fee', ], cta: 'Request an assessment', }, ], }, notes: { eyebrow: '§ Remit', h2: 'We manage the intelligence.', lead: 'To maintain our strategic focus, we operate strictly as a Fractional FP&A and CFO practice. Clients retain two functions internally so that we can stay on top of the data, not inside it.', posts: [ { tag: 'Rýni manages', title: 'The intelligence layer.', excerpt: 'Fractional FP&A and CFO work — data infrastructure, consolidated reporting, runway engineering, and strategic finance leadership. The work that requires senior judgement.', meta: 'Strategic focus · scope of engagement', }, { tag: 'Client maintains', title: 'An internal clerk for daily data entry.', excerpt: 'Day-to-day bookkeeping, invoice entry, expense logging, and source-document handling remain inside the client team. We sit on top of that data; we do not generate it.', meta: 'Required · in-house function', }, { tag: 'Client maintains', title: 'A licensed accountant for statutory tax filings.', excerpt: 'Tax statements and other statutory obligations are handled by your licensed accountant. We manage the intelligence; they manage the compliance.', meta: 'Required · licensed partnership', }, ], }, footer: { tagline: 'A fractional FP&A practice for multi-entity groups and scaling companies.', colA: 'On this page', colB: 'Reach', reachLink: 'Request an assessment', copyright: '© Rýni · Est. MMXXVI', location: 'İstanbul · Türkiye', email: 'hello@ryni.co', }, modal: { eyebrow: '§ Intro call', title: 'Tell us about the company.', sub: 'A short form, then a 30-minute conversation. We\'ll tell you within a week whether we\'re the right fit.', company: 'Company name', email: 'Work email', profileDefault: 'Company profile & scale', profiles: [ 'Tech / SaaS (Late Seed to Series A)', 'Tech / SaaS (Series B+)', 'Multi-entity group (under 100M TL)', 'Multi-entity group (100M – 1B TL)', 'Multi-entity group (1B+ TL)', ], tierLabel: 'Engagement of interest', tierAny: 'Not sure yet', situation: 'What\'s the situation we\'d be walking into?', submit: 'Request an assessment', submitting: 'Sending…', close: 'Close', errEmail: 'A valid work email is needed.', errCompany: 'Company name is needed.', errTurnstile: 'Please complete the verification.', errSubmit: 'Something went wrong on our end. Please try again, or email us directly at hello@ryni.co.', success: 'Got it. We\'ll be in touch within five business days.', }, langLabel: { en: 'EN' }, }, };